It’s not what you say it’s How you say it

Would you like a masterclass in how to take your words and say them with intention?

In today’s episode I will show you how to add feeling and emotion to the words so you can connect to your audience.

By the time you finish listening, you’ll know:
• How to speak with intention
• Who to connect to when you speak
• Why your audience should be your #1 priority

LINKS MENTIONED IN THIS EPISODE:
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SHOW TRANSCRIPT

You're listening to the voice for Business Podcast, episode 50. In today's episode, I'm sharing with you why it's not what you say. It's how you say it. That's coming up next. Ready to learn what it means to have a voice for business, to utilize your voice to create the influence, impact and income you desire. Join me Katherine Beck, voice actor and voice coach, as I show you how to show up and stand out as the voice of your business. Learn my best tips on how to uncover your true voice to speak with authority and establish a personal connection to your audience that will leave them wanting to hear more. This is the voice for business podcast. We will get started with today's episode in just a moment. But first I want to give a big shout out to Felicity Smith who sent me this five star review and says best thing that has happened this year was come across Katherine Beck's coaching and her podcast Catherine is so motivating and inspiring to work with and listen to Katherine really cares and believes in every individual and their dreams. All thank you so much Felicity, this really makes my day and I am so happy to work with you and get to know you and see you grow in your career and so excited for your future and to see what happens. And I'm so glad that you're enjoying the podcast as well. So thank you for your review. And hey, if you've been out there and you've been listening to this podcast and loving what you hear, do me a favor, click the subscribe button. If you have not yet subscribed, make sure you subscribe, tap those five stars. And also leave me a review and let me know what you think of this podcast. And when you do I will be featuring you on the podcast and I also have a special gift to send you in the mail. So if you're loving this podcast, go ahead and leave us a review. Now we will get started with this episode in just a moment. But first I want to make sure that you know that in the next couple of days tomorrow and the day after if you're listening to this live, I am hosting a free masterclass and you are invited and not only that, I am going to be taking some volunteers to work with me in each masterclass. And this masterclass is all about. It's not what you say, but how you say it, which is what we're going to talk about on the podcast here today. But we are going to go into great detail in the masterclass it is free. And I would love to see you there. So make sure you register at Katherine beck.com/masterclass. And I look forward to potentially working with you on one of those days. All right. Now when I sat down to write this episode, and think about what I wanted to share with you here today, it reminded me of the power of words how you can read something and be so impacted by the words on a page. And one of the ways I like to use words to motivate and inspire me to take action is in two ways. I love posted notes. I love them. Anytime something pops in my head, I write it on post it note and I put it on the wall just behind my computer screen or around my computer screen. So I can see those posted notes and remind me of things that have just popped in my head. It's also a great source of getting things out of my head, like if a great quote or something I want to share with all of you pops in my head. So I don't forget later pop it on that post it note. So I've got quite a few posted notes. But it's beautiful. It's like a bright color of popery of inspiration all around me when I sit at my desk, and I just love it. I also have a printout of one of my favorite affirmations on my desk. And it's big, and I can see it every day. And it is this my success is inevitable. And I look at it every day. And it reaffirms what I already know, which is that my success is inevitable. But it's great to see that visual reminder because I am a visual person. And I'd love to see it every day when I sit down. But here's the thing. It's great to have these notes and affirmations on my wall that I can see each day. But I also make a conscious effort to say it to myself as well to really let it resonate through my body and also in my brain because it's not what you say it's how you say it, which means it's not just enough to say powerful words or have powerful words on the page. The words lose their power if they cannot be spoken and with great intention and connection. So let's take my app formation, for example, and use that my success is inevitable if I just say it without connecting to what I'm saying, it might sound like this, my success is inevitable. Okay, so that's fine. I mean, I said it. But honestly, when I said it, I didn't believe it. So if I'm saying my success is inevitable to somebody, what sort of response or feeling are they going to get? So if I were saying this to somebody, what sort of response would I get? If I said it in that sort of a manner? Probably not much. But what if I add some sort of feeling, let's say, I'm feeling enthusiastic, and I say it again. So I'm going to say it with the intention of feeling enthusiastic, my success is inevitable. Now we're getting somewhere, right? Because now my audience, now you as a listener, starts to feel what I am feeling. And it's getting conveyed through my voice. Now, let's add a different intention. Let's say I want you as the listener to feel inspired. So I'm going to say it again, with that intention, that thought in my head to inspire you. And that might sound something like this, my success is inevitable. Can you hear or feel anything when I say it with intention, and, you know, it doesn't need to be a really big shift, it can be subtle, but the aim here is to feel to connect both ourselves feeling that emotion, but then connecting it to the audience to get them to feel as well, you are, in a sense, evoking a response from them. And that is going to be very hard to do if you're just saying the words without any sort of purpose or meaning. So when you're considering that connection with your audience, think about this. When you speak, it's about them, the listener, not you. So often we get trapped in our head, right? We get wrapped up in our own thoughts. Or you might think, Well, what's that other person going to think of what we're saying, but guess what, when we think about this, we make it more about us and not them. And we end up losing that connection with our listener, they become less interested to listen and connect with us. So when you make it about you, and not them, you are the one that's getting in the way of that connection. So you have a choice. Keep making it about the words, keep making it about you keep focusing solely on those words, keep focusing on the thoughts in your head, and not the intention and the delivery of the words, not thinking about why you're actually saying these words, and what that end results, that outcome you want to achieve is how you want these words to impact your audience and how you actually want them to feel. So I challenge you this week to think before you speak, and to really make it about how you say it. It's not what you say, it's how you say it. I challenge you to evoke a feeling or a response to your audience. And when you do, let me know how you go. Alright, that is it for today's episode. And don't forget, you can work with me over the next couple of days, I'm hosting a couple of free master classes. And we're going to talk about today's topic, which is it's not what you say it's how you say it. And remember, you've got a chance to work with me and be my volunteer. So make sure you register at Katherine beck.com/masterclass. And I will see you there at the free training. I don't remember if you love this episode, go ahead. Let me know take a screenshot of the show and share it with me on Instagram story tagged me in it at Katherine underscore Beck underscore, you can find me there. And if you've got any questions or topics you'd like to hear on podcast, let me know. And coming up next week on the show. We are going to be talking about why you don't need to be an extrovert to speak up and be heard. Now make sure to share the show with all your friends. Let them know what's coming up next week and invite them to tune in with you and learn how to show up, speak up and stand out as the voice of your business. Until then go on get out there and use that powerful voice of yours and I'll see you back here next time.