Creating Purposeful Contents That Connects with Martiene van Steyn

These days it's not enough to create content on social media. 

Now more than ever personal branding is essential to getting more visible online.

In today's episode I speak with Branding & Content expert, Martiene van Steyn on

•  Creating purposeful content that connects
• Why it's not about being an influencer, it's about having influence
• understanding the difference between personal, business and product branding 

LINKS MENTIONED IN THIS EPISODE:
Want to work with me 1:1 on starting or amplifying your reach with podcasting? I'm opening up 5 spots to work with me 1:1 so we can amplify your voice in 2023.
Book a complimentary call with me to discuss working together right here: https://www.katherinebeck.com/call

Martiene van Steyn:
https://www.instagram.com/martienevansteyn/

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SHOW TRANSCRIPT

You're listening to the voice of your brand Podcast, episode 21. In today's episode, I'm speaking with Martine van Stein on creating purposeful content that connects that's coming up next, Unknown Speaker ready to go behind the scenes and learn what it really takes to stand out as the voice of your brand. I'm Catherine back, voice actor and voice coach. And after 20 years of being the voice of other brands, I'm here to show you how your voice is your most powerful tool to creating the impact, influence and income you desire. Unknown Speaker The world is your global stage. So get ready to uplevel your voice and your personal brand. This Unknown Speaker is the voice of your brand podcast. Unknown Speaker We will get started with today's episode in just a moment. But first, I want to let you know that I am currently opening up a few spots to work with me one on one. So if you're feeling like you are ready to become more visible through a podcast, or if you already have a podcast, but the downloads are low, and you want some support on creating more engagement. Also feel free to book a call with me. I'm also taking one on ones for launch delivery. This is a preparation leading up to a live or automated launch. One of the biggest mistakes I see with so many online business owners is that they put a lot of attention to the messaging, but they don't put a lot of attention into the delivery. So we're not just talking about your vocal delivery, we're talking about all of it the visual how we create that personal connection with your audience, your onscreen presence, and really creating an event or experience for your audience that's going to take them on a journey that's going to create that connection, create that intrigue, interest and wanting to hit that call to action and work further with you by the end of your presentation. So if that interests you also feel free to book a call with me, I'm so excited to be opening up some one on one spots and working with you on the things that traditionally a lot of online business owners don't think or consider to work on when it comes to a podcast or comes to a presentation. That's where a voice coach can be really powerful and really impactful on your end results. So if you feel like your conversions have plateaued or are even going downhill or you feel like your downloads on your podcast just aren't going the way you want. I'm taking five new clients on for the end of the year. So if you've got a launch coming up the beginning of 2023, this is a perfect time to start working. Now all you have to do is head over to Kathryn back.com forward slash call book a call with me we'll have a little conversation and we can go from there. All right, let's talk about Martine van Stein, she has had quite a journey in her career from being a fitness guru to a business coach to a marketing mastermind and storytelling. extraordinaire. Martine is the founder of branding in a box, which is an Australian based marketing company comprised of multidisciplinary right and left brain thinkers that combine creativity with smart strategy to tell incredible brand stories, the thing that really connected me to what Martine does is she's very similar in how she thinks about creating content is how I think, which is about creating purposeful content that really connects in a personal, genuine and authentic way to your audience. So I'm super excited to share this conversation that we had about content and branding, and all sorts of good stuff. So without further ado, let's roll that interview. Welcome, Martine to the podcast. It's so great to have you here. Thanks for joining us such a pleasure to be here. I love that we get to connect like this. How cool is that? It is so cool. Maybe we should tell the listeners how we met how we know each other. And then a little bit about who you are and what you do. I feel like we're pretty blessed because we've had this synergistic. I want to say romance was the word that came out where we've been working with the same coach and we've been in the same field and we've been sort of, you know, going through our own journeys in parallel of beautifully, literally cohesive lines. And can I talk about the Nazis? Yes, of course. So we have this beautiful collective I would say it's a mastermind of, of women who are extraordinary Unknown Speaker Business owners doing their work, which we have nicknamed ourselves the next level Aziz the Nazis. And I think it's true that that our relationship has really flourished, because you can see how as this collective of beautiful women, we are aligned and on purpose and, you know, going through the same elements, but doing that in such a way that we are there for each other. And I just, I feel really blessed by our noisy group. I do too, I think we're very fortunate. We're like a little secret society of amazing women who came together organically. And it's just taken this beautiful shape just out of this organic news that just, I don't even know how it started. But it's awesome. And it's just great, because everyone is so supportive, and they're for each other, coming up with really great ideas. It is like a little mastermind of amazing women all coming from different backgrounds. But with you know that online entrepreneurship is the the core, and it's really great. It's good, like, seriously, I have to be careful not to turn to the nosy group before I turned to like their main coaching program, and Unknown Speaker also the main group first and then come to the Nazis, because like, I just, I feel very fortunate about how beautifully this has just come together. But let's talk about you. So let us know a little bit about who you are and what you do, she now has an interesting thing. So I've come from a background of the health and fitness space health and wellness space, 18 years yoga, fitness studios working for big box businesses. And I was I always joke that I fell into marketing, like I never wanted to be the marketer like soulless, horrible thing. And, and what I realized about myself was that I have the capacity to tell a really great stories. And in this storytelling, which has always been prevalent to me about, you know, training personal trainers, and helping them to build their businesses and training, you know, instructors, and you know, people in this space, about how to tell their story in a way that really allowed them to connect with their audience and differentiate themselves from like the crowd. Unknown Speaker So after being in that industry for a long time, and we were working with a number of very big, very big and very expensive marketing firms, but none of them really got it. And in the end, I think through sheer frustration, I said to the people that I was working with, just let me do it. Like, I'm the one selling the programs. I'm the one who's in here meeting the people, I know what people want, just let me do it. And my nameless business was born. Unknown Speaker And we were doing like, extraordinary. Well, I was selling, you know, 1000s of memberships through these online portals, because I understood, what was the thing that connected with someone before they knew about us? And then what was the thing that they really wanted? And how could I create that journey from unaware to customer. And that was all through storytelling, it was always about connecting with them. It was about them, not us, it was about showing that uniqueness. And really, the marketing of the branding just came from them. Unknown Speaker So it was an effortless thing for you to get involved in the brand. And the branding. It just felt like the perfect step. And so the branding is interesting, because it's funny how we've created a business that I never set out to do any of these things. But here we are five years later with this business that has products like branding in a box that has you know, Facebook marketing and content that connects and all these amazing things. But they all come from this space of how do we tell your story? How do we do that in a way that shines a light on the work that you do? That's aligned, value based purpose base. Unknown Speaker And the branding of the books came from that because I worked with beautiful teachers and I always work with beautiful teachers. And I work with beautiful coaches and beautiful humans who don't know how to tell their story. Because we're all we use a quick we are in our heads about ourselves, because we don't see the light and the gifts that we bring to the world. And I think that's where someone like you do for your clients and someone like I do for my clients were able to tell that story. So this essentially, because it's so clear for us, but we can't see in ourselves. Yeah, exactly. It's that uniqueness. It's about finding that authenticity and that Unknown Speaker beautiful story that you have to tell and sharing it with the world of you know, in this digital world that we live in right now where there could be 5000 people in the same niche as you are more and how do you separate yourself from everyone else that that does what you do and Unknown Speaker It's in who you are in your personal journey and your story. And that's a beautiful thing. And yeah, I think the more that we can embrace that, the easier it is to stand out. You're right, you're right. And this is one of the things that I love, because most of us who are in business, and most of us who fail in small businesses in the scheme of things, you know, we started because we have this, you know, big vision of, you know, having an impact or doing some wonderful work and helping our people. And so I always joke, but not joke that people do business with people, not with brands, people do business with people, not with logos, they don't care about the consumer, they care about how you make them feel. And so in that feeling, if we can articulate that feeling, the story that we're telling is a 360 degree experience of who we are, and how we make a difference to people. And that's the beauty and the uniqueness. It's how we differentiate ourselves. Because we're, we're leading with our values, and we're leading with the things that are important to us, rather than what the big guns say, we should be doing. So good. And that's, you know, where what you and I do so closely connects, because coming from a voiceover background, it is a voiceover artists, we are hired to be the voice of these big brands, and we're not hired to sell the product. We're hired to sell the feeling. And we do that through our voice. And you were talking about the feeling. And I'm curious, how do you Unknown Speaker do that? From your perspective? Oh, I just got the truth bumps. Unknown Speaker I love those. And for me, the feeling is, it's hard to articulate, but it's easy to identify. It's how do we evoke a response in someone that speaks to the truth in the heart of who we are and what we do? For me, I'm a highly visual person, right? So for me, you know, an image will tell 1000 words and video will capture someone's attention or their hearts. And, and so it's like, how do we create that? And it's also ordered auditory as well. So how do we create that 360 degree experience that's visual, auditory, and kinesthetic that evokes a feeling in someone, it could be something as simple as an image, it could be something as simple as a word could be something as simple as an expression that captures someone's heart. And I think that's the space, the space where I've worked with a lot of beautiful, I've worked with beautiful designers and beautiful artists, but your brand is not your fluffy logo. And it's not your pattern. And it's not your color palette, your your brand is how those things evoke a feeling in someone. And I think that's the key with with your work and your voice. You put this emphasis on the feeling and how the voice can evoke feelings, by the way that you say things. For me, I love to be able to evoke the feelings by creating something that really connects visually, emotionally, and kinesthetically. That's so cool. So, visually, what are different things that you tend to lean on? You know, is it quotes? Is it the video? Is it an image? How do you start to tell a story through your personal brand? What are the things that you tend to lean on to do that? Today is it's video and imagery. I think images capture people, I talk about images as being like three layers of images, we have our primary images, which are the images that people remember us by their hero images, the ones that we love that's on the top of their banners and our profile pictures, we have the situational images, which are the images that put us in context of the work that we do. So the images of us, being us in all the layers of that what that looks like if you know if your meal planner, then it's you, you know, the kitchen, if you're a coach, and it's you with your client, if you're, you know, personal trainer, then it's you like, you know, in the gym or whatever that looks like. And then the beautiful and this is a less than known element. Are these foundational images. And the foundational images are like the building blocks that tell the story, but there's subliminal messaging. It's like what are we sharing? What are the images that are not about us, that tell people or share with people who we are at our heart. So the things that bill, the values piece of things that that people know about who we are as humans, and those are the images that people say, Well, you know, if I'm not sharing a picture of myself, then I don't get as many interactions but if you look at it as a whole, all of these things are building blocks to tell the story. Unknown Speaker So good. I never thought about that. I've never considered it you know, because Unknown Speaker I have always really understood brand, from a voiceover perspective, from the acting perspective of the reels that explain where we are positioned within our niche for acting or voiceover. But, but always thought of it from a place of that and never really from this other avenue that you're talking about that there, you could go into so much depth, but from like, the foundational pieces and all the different layers, like, there's really a lot that goes into it. But you know, it's the same with your voice, like I've heard you talk about the voice, and I've heard you, like, share how people can use their voice to bring to life their words, whereas the nervous person will one pays for everything. Whereas the conscious person will put energy and effort into those key words. It's same, same but different. Yeah. So the two together are super powerful, right? Because then we've got the visual storytelling and the auditory storytelling. And that's yeah, that's, that's the superpower when you can combine the two, then you're unstoppable. Yeah, we should join forces, we should Unknown Speaker know, but that really is it when you when you can, it's a very simple equation. But when you can have both of those. That's, I think, where it becomes really powerful. And, and I think when you look at those seven and eight figure entrepreneurs, that's what they do. They, they've unlocked that for themselves. And I think, potentially, that's where a lot of us struggle is we might be really strong in one of those, and weaken the other, and not aware of the things that we don't see, because we're not educated in some of this to some degree. And there's so much noise, you know, for most people who are just starting out or who have not, who really great expression today. And when I meditation, and she said, the goal is not a destination, it's a starting point. And I love this, right. But so we've got these goals and these ideas of where we want to be in our business or in our careers. And so when we're just we're in that space, my focus on those things, we don't necessarily see all the other layers of that, but someone who's further along the pathway has all of those things figured out. Unknown Speaker And I think that's the piece about this, I call it this 360 experience, because it is your brand is the experience that someone has with you. But it's it's how do people interact with us? Whether that's through, you know, listening, or seeing or, you know, being in a full immersion with us, all of those things create the brand experience, which has been the piece that triggers that response? For actors. It's a full immersion, everything is a 360 experience. It's like how do they show up visually? It's how do they show up? You know, with their words, and how do they portray the emotion and the energy of, of the character? Unknown Speaker It's all of those layers, right? Yeah. You know, you were talking about, I love to call a sea of noise, the online space, the sea of noise? And do you see a lot of maybe newbie entrepreneurs jumping into the online space not really aware of positioning themselves? Or, or I understanding their brand and who they are and what they do and how that is different to everyone? Do you see a lot of people in the online space that it's kind of like, they throw spaghetti at the wall, and they're just trying this then the other with no rhyme or reason? And, and no, you know, formality? Like there's the it's just like, like you're throwing content for content sake, content for content sake? Yes. Yeah. 100%. And this is my bugbear at the moment. So for someone who I see myself versus content director, Unknown Speaker and I see myself in this space where I'm helping people tell their story. So many people's Apple, the algorithm says I need to show up like a bit of in this amount of time. And you know, I need to be everywhere. And actually, the world is noisy, and the world has a lot of stuff. And it's not a volume game content is not a volume game. You know, showing up is not a volume game. I know that we say the squeaky wheel gets the oil. But in this regard, if your content has no intention, if your content has no, Unknown Speaker no real truth that sits behind and if it's just you know, I've got to get it out. I've got to do all this stuff. And it's just noise. It actually won't resonate. If it doesn't resonate, connect. If it doesn't connect to Unknown Speaker Do your audience, they're not going to enter into more discussions or conversations with you. And if you're not speaking to them, then they won't be compliant. And so, noise for noise sake actually doesn't serve anyone. It serves the algorithm. But we're not here to serve algorithms, we're here to suitcase. I also find and tell me if you feel the same way is that when I see people following all these trends, just to for the sake of trying to, you know, get noticed, and build followers, and all that sort of thing, and they're doing all the things that they're being told to do to get viral and to, to, you know, do the trending sounds and the this and that, that everyone is doing. For me, I think I became an entrepreneur, or a personal brand, to have a unique thought, and a vision. But when you're following all of these things that everyone else is doing, how can you truly be a thought leader? Or a visionary? If you're following what everyone else is doing? Yes. Unknown Speaker Yes. And to add to that, if we do what they say we should be doing, if we're following trends, because this trend is tracking, or we're following this pathway, because someone told us to, or, you know, we're creating this script, or this funnel, or this opt in, because the heroes are telling us to do that. And we don't sit in our truth of who we are as personal brands with values and intention, then our stuff can't land. And so the biggest mistake I see so many people making is we're trying to follow what the experts say. And what that does is it dilutes our message. And in that dilution delusion is also right. But in that in diluting our message, then we lose our impact. And then we can't come position ourselves the way that we want. And one of the things that I love to share with like, a lot of people that I work with, it's not about being an influencer, it's about having influence. And when we have influence, and we're able to take someone on a journey that can only happen when we're creating original, disruptive, compelling content, that is not cookie cutter, because cookie cutter comes from a place of fear. Unknown Speaker And that's the opposite of what we want to know fear based marketing, whether you're saying doom and gloom, or where you're doing something, because you're fearful that you're not doing the right thing has the same effect. In my opinion. Yeah, it's so interesting. And it really is about you can take all the recommendations that people are telling you to do. But if it doesn't feel right to you, and it doesn't sit with what you're offering, if it if it's not a match, it really isn't going to land your soul, right. I definitely have noticed that from my own experiences is that also, again, when, you know, as entrepreneurs, personal brands, I believe, you know, are a lot of us come into this space, because we've got this amazing vision. And maybe you have different thoughts think differently about things that are out there. That can be a very scary thing to go outside of the norm. But I think that's what people crave. You know, it's like, something different that hasn't been yet offered. And when you're looking at the online space, and you're saying the same things over and over and over again, it's when you offer something different. That's what stands out. There's no judgment on following all the trends. I mean, go for it, if that's what you enjoy doing. But personally, for me and what I have observed and looking at the top thought leaders in the online space, I've never once seen them dance around and lip sync and do all the things once or twice, like I've caught one like playing around. But not often. They're not doing all the things. Unknown Speaker Yeah, they're not pointers, and they're not followers and leaders. Yeah. Unknown Speaker And they're not afraid and this is that thing about you know, this fear, they're not afraid to own their position and say you know what, I don't do that. This is how I show up and this is who I am and this is the value that I bring and I'm okay with my own personal iteration with that. And then the lip syncing and appointing can work if you've forgotten love it. If you love it. Exactly. You love it. Do that if that feels joyful and fun as I can Unknown Speaker As I'm looking from lip synching from hell, and I'm going to nail that song, watch out Beyonce, then you go, yeah, I'm met with everything that is, but if you're not doing it, because you want to own it, if you're doing it because of the shoulds. And the crazy rules that, you know, marketers are telling you to do, it can't work for you, because it doesn't come with integrity. Yeah, there's authentic authenticity in that as well. Yeah. I know. It's, oh, yeah, go ahead. Go ahead. Unknown Speaker Okay. Unknown Speaker At the moment, about real is a new fake, you know, everyone's saying, Oh, you're just got to be authentic. And everyone's trying to be authentic. And what is this, like real is the new fake, it's just got to be real. And we're all trying to be real, and they've forgotten actually what is real? Well, the harder you try, the less real you are. Unknown Speaker It's really about opening up that space where we're so closed off, especially I think, when we go online, for fear of judgment, for fear of what the other person's gonna think of me or comment or say, or do or, if I do this, then what happens is like, it just, it can be a really scary place for a lot of people when you're putting yourself out there online. And I think the more that we can Unknown Speaker remove the outcome, and just do it from remind ourselves why we're doing it in the first place, which ultimately for I think, for a lot of us, is to serve others. And if you're there to serve others, it doesn't matter what one or two or 10. People might say that Unknown Speaker isn't perhaps what you had hoped the comment to be. If it serves just one person, then you did your job. And again, that's something that we talk about, right? Because we talk about, I talk about find your one, because the world is saying, Well, you need 10,000, you did 10,000 followers, you need 100,000, you need to make a million impacts been like just find one, just find one that you're here to serve. Because when you find one, you'll find another one. Yeah. And then you'll find another one. And it's like breathing, you can't take a nearly breaths at once you'll choke. But if you take one breath, you'll get another one. And that's the rhythm of life. With all that, you know, we can remember a scale and have like these gazillions of people, you can only serve one at a time, and then that allows you to serve the next one. And how hard is it for people to let go of that piece about having to have a big impact to just serve one extraordinary human and be of service to that? Unknown Speaker Yeah, that's it. And it's exciting. It's exciting when you can get to that place, it's, it's hard to get to that place. I think, also, when we're looking at the online space, too, we have to remember, you know, the the people that are jumping online, ultimately, probably are coming from one or two places, and you can correct me, if you think differently, either they're there to be entertained. Unknown Speaker So to some sort of degree, perhaps forget about all the things that are going on in their life, and escape or for education. And so I think of it, you know, like in terms of what I do, when I create content, what's my purpose? Am I there to entertain? Or am I there to educate? For me, it's to educate, but I still think that education can be entertaining. So while you have the primary, you can still bring in the secondary or vice versa. Unknown Speaker Interesting. And if the main channel is social media, social and social, nobody is going to social media to be educated, right? Even though we all teach social is now becoming a show not tell scenario. Yeah. Whereas, you know, a year ago, maybe two years ago was tilt help tell ya, it's not that it's show not tell. And no one wants to have their finger pointed or that you need to be doing this if you want to be Unknown Speaker like, gross. Yeah. Unknown Speaker Do you know how do we show people what's possible? And that's the entertainment and different layers, and then how do we show up in a way that's compelling, as opposed to just telling people stuff? Unknown Speaker Yeah, exactly. That's it. And there's just so much possibility you know, with Tik Tok now becoming like a search engine. And you've got your Google and you've got YouTube like there's just so many possibilities and people are searching for information for for people to Unknown Speaker To help them in different areas that there's so much possibility Unknown Speaker if for somebody who's just starting out or feels really lost where they're at right now, what's like one piece of advice you'd give them just starting out, or needing a change, and I'm sorry, or Unknown Speaker needing a change of direction, yeah. Unknown Speaker The platform's change so regularly. So what we know already that what we were doing last few doesn't work. I love people. When I release, my, my sister had a very successful business, and a very successful Instagram following, she's got Unknown Speaker a really large following. And then she created a second business. And she and that business, she started three years later. And she used the same process that she used to build the first one. So the first one's got, like 60,000 followers, the second one's got 6000 followers, the built like two years apart, thank you, man, same aesthetic, same everything, but the way you build is different now. And then. So I think the thing we have to be aware of is that it's always evolving as we are, and to not be fixated on the one thing and to show up for your people to show up, showing up. Because it's not about throwing spaghetti at the wall, right? You're better off to pick one platform and focus on that and learn that rather than trying to fit in all the places, right. Yeah. So the key, one of the keys really, is to be able to pivot, you know, because things change so quickly, that we can't get stuck in just one way of always doing things. We need to look at where the evolution is, and start to tweak and shift things. As you know, as we go on with time. Yeah, it's not a set and forget world. If you want to be so good. If it was set and forget, just watch your webinar, set it and forget about it. Because every month, week in week out, it's going to bring you extra that amount of people. Oh my god, that would be so amazing. be so great. Can't wait, just love it. Yeah, I wish Yeah. And you know, I noticed that with, with the release of lockdown as people then were able to get back on, you know, into their usual lives. They got busy so quickly in traveling in this and that we went from being at home and just, you know, stuck indoors for most of the day to now Whoa, we're free. And it was like, I could see a real dip in my online business because of IT people the way they were buying or interacting online shifted from one minute to the next. Yeah. Unknown Speaker And so we have, like a way that I did things when COVID started. And that way does work now. Yeah, sadly. But it did. So well. In COVID, you had the same like, we just call things and COVID. And I'm like, Well, why isn't this working now. And the platform has changed the way they interact, change the way we interact, change the way people are showing up in the world. So it's sort of silly for us to think but like this like this, why doesn't it work now? Because the situation is so different. And we're not reading the situation. We're only reading it. Unknown Speaker Yeah, it's so fascinating. And so do you also find that Unknown Speaker somebody's personal brand, then could evolve over time as well. Where are you start, may not be where you are now, like let's say, you know, five years down the road that you need to continuously look at your brand. And as things shift and pivot that, that perhaps that needs to be looked at as well. 100%. And I've got a great example of that. I have a client she's amazing, amazing teacher. When I first built her brand for her, we did two brands. For her, we did a personal brand. And then we did a podcast brand because they speak the same language, side train. So there's a tree at a branch, right? So we have our personal brand, which I think is the foundation for all other brands. And then from your personal brand. Once you have a personal brand, you can funnel people into a company brand or business brand. And you can funnel people into a product brand. But the personal brand is why people connect and then we're able to drive people into our products and our programs and our businesses from there. Rarely do you start with a company brand that doesn't have a personal brand attached to it in the space that will work. So for my client, we built a personal brand and then we built a podcast brand and then we built a flow of content for her and that was beautiful. 2019 It rocked, right. Well I've just come back on board with her because what we need to do now is Unknown Speaker How do we showcase her brand, which is so different in today's market to how we were showcasing it's free three years ago? And even with a podcast, like how we show how we showcasing her podcast? How are we producing her podcast? How are we pulling out the bulk? podcast to share? Because what was working two years ago, one year ago, doesn't work now. And so this is just how quickly the world evolves. Yeah, it's so fascinating. And Unknown Speaker that, that's what I've noticed with myself is, I think, you know, when people pivot or evolve their business, then he, you do need to go back and go, Okay, let me go back in have a look at my personal branding, and make sure that the language is there that people understand this direction that I'm headed, that all my materials support that, that it's clear for them, and all different aspects. And it's fascinating, because I think, was I talking to the other day, about Unknown Speaker when you're evolving, people may still perceive you as this one thing or this old identity. So I guess there's, it's a responsibility on you to make sure that it's clear for them, as well, your audience of, of this evolution of what's going on in that all your materials are brand, branding, and all of that support it. Yeah, I think the reason why we have a personal brand, why I think it's important to build a personal brand, or a business brand, is because we can change, we as humans change that situation and life changes, you know, we go from, you know, being Unknown Speaker single to married or, you know, to have kids or to you know, have a business to having different businesses, to being focused on impact versus focused on family, like we evolve and change and your personal brand, your name actually never changes. It's a beautiful thing. Whereas if you start to invest your time and your energy into a business brand, you can run a business, and then you could change your mind. Unknown Speaker And then all of a sudden, you're like, Oh, I've invested all this time in this business. But now no one's got DVDs. Everyone's like, you know, got Netflix. And you know, this, DVD swapping business is no longer relevant. But you as a human, are always relevant. And the beauty about the personal brand is that we can always evolve and grow, your name will never change, even if what you're sharing does, and I think that's where people really missed the impact of having a powerful personal brand. I think that's really good. Because I know for myself, I found that confusing. Unknown Speaker That's so good. So like, for example, let's say for an online entrepreneur, you can have, you can be a personal brand, you can sell a program or a course. Unknown Speaker Then let's say you decide, I want to sell a different program, different course. That's your that's your business model, in a sense, but your personal brand is still the same, that's still you, you're just selling a different course. Unknown Speaker So if we think about the big guns like Tony Robbins, Tony Robbins, Tony Robbins, here's the headline of everything that he does. I don't even know all of his products. But I know that if you go to an event, you've got, you know, Unknown Speaker unleash the power then like all these other products, but people go for Tony Ryan, the same with other entrepreneurs I've worked with like Roger James Hamilton, like Roger Hamilton is extraordinary. He's, you know, runs a genius Institute, he has entrepreneurs Institute entrepreneurs resort, but people go for Roger. And then he funnels them into his programs. And so he'll evolve and change and all sudden he's doing, you know, the enterprise workshops, and all these other things, but he's still at the forefront of everything that he's sharing. That's so good. I think that clears I know, it clears up a lot of misinformation in my head. And I'm sure it would for a lot of other people in finding that distinction between being a business brand as well as a personal brand. And what that means I think that's so good. And Unknown Speaker so it's really about getting clear, not just on your personal brand, but on your business brand. models as well. That can be different but being clear on both of those. So there's two different types of branding Unknown Speaker straight, well, what's the third? Unknown Speaker Your product because your products can be different to your business. So you can have Unknown Speaker you can have your business or like within my business, I have, you know, branding in a box, and I have content that connects and I have the social startup and all of these products brands, but they will still do Unknown Speaker arrive from the maintain personal brand. Unknown Speaker Interesting, okay, can I just equate this to me just so I get this clear in my head? Unknown Speaker If I, for example, I work with actors and voice over artists, but then I also work with entrepreneurs, they have two different, clearly two different pathways. So is it two different businesses? Like the actors, and what I do with them is like a different business separate to the entrepreneurs, because their Unknown Speaker model, their transformation is totally different. Does that what you mean, like three different businesses? And then from there, like, let's say, with actors, I could have different programs with the entrepreneurs, I could have different programs. Is that what you mean? Am I on the right trail? Unknown Speaker yokes? So close way? I see it is that you're a voice coach, or a voice coach? That's the business. Yes. That the products there's a, you know, there's all American actors product. There's your you know, because coaching for entrepreneurs, their products, the umbrella effect is you, you know, one of the greatest voice coaches. Okay, so there are different products business. So if I sell then for example, let's say, I have, I'm the voice coach, that's the business and let's say I opened up another business, which was like, Unknown Speaker trying to think of something totally different. Unknown Speaker I was selling journals. That's a totally different business. Unknown Speaker Right. So that is a totally different business, because it doesn't fit under the boys coach. Yes, yeah. But your podcast is another product. So there's, there's you as the voice coach. And then underneath that, there's your podcast. There's your all American actors voice coaching program. There's your entrepreneurs coaching program, whose name I've forgotten. But all of those products that sit under the Baconator was coaching, the back end, either I know why did you and I not have anything that says back in there, I need to add that into my personal branding somewhere. Unknown Speaker I love it. Unknown Speaker It's taken off to it's so funny, just to give some context behind it. So the group coaching program that we're in is headed by James Wedmore, who is a great eight figure, online entrepreneur in our space. And he just, I don't know, randomly in a hot seat one day decided to call me the Beck inator. And it took off like wildfire. Everyone calls me that that connaitre now, Unknown Speaker but I love it. And there's something for that, too, because it's stuck, then it's obviously rememberable. And I think that's important to Yeah, yeah, no, it is. I love it. Unknown Speaker Well, you want to juice yourself now. Decatur is here. I was literally on the hot seat call last week. Josh, who's up next, the peck inator I mean, it's just like, that's just it might as well be my night now. Unknown Speaker I think there's something in there. Unknown Speaker Ah, this has been so great. I have loved speaking with you. It's actually really been educational and eye opening for me. And so I know it will be for others who also perhaps, you know, Unknown Speaker didn't have that understanding of the difference between personal brands and business brands. I think that was great. I think there was one other thing I wanted to ask you about, as well as the difference between branding and marketing. Unknown Speaker Because that Unknown Speaker is different, but they work together. And Unknown Speaker it's interesting because people want to invest in one or the other often. And I always think your brand is the 360 experience of you. It's you know what people it's not what we say it's what others say about us. It's how we show up in the world, and how we give back and how we contribute. That is our brand. Unknown Speaker And marketing is how we portray that brand. It's how we share the brand with the world. So the brand is the what and the marketing is the house. Unknown Speaker Oh, that's a great way to look at it. Very clear. Very easy to understand that way. I love that. That's great. All right. Unknown Speaker What makes your personal brand stand out Unknown Speaker Such a cool question. James Wedmore is about the non business business podcasts. And I think I'm the non marketing marketer. So for me, I'm big hearted, I am impact driven. And so for us, it's not about the marketing, it's about the connection. Everything for me is connection. So I think my uniqueness is that it's always about the heart of what we do, and how we bring that forward in the messaging, the content and the branding, because it's the heart and the feeling that will connect more than anything else. I love that. That is so good. And I think that's truly what makes you stand out and why I am connected to you and enjoy talking to you and wanted to have you on the podcast. And any last bit of advice, I guess, for people in in our world that consider themselves a personal brand. What's one, one little thing that they could do today to Unknown Speaker start standing out authentically, real without fake, Unknown Speaker real not fake? The thing is, whether we like it or not, we have a personal brand. And so we can either curate it and be intentional about how our brand shows up in the world. Or we can get other people to show up to tell our stories for us and have no intention. So if we don't pay our brand attention, it's out there anyway, but we have no control over it. And I think that's the important thing is that we get to share the truth, the realness, we get to show the things that we want to showcase. And we get to do that from a place of intention. And I think that's the most important thing. Everyone, whether they like it or not, you'd have a personal brand. You can either be intentional or not. That's your choice. Unknown Speaker I love that. That's so great. Thank you so much, Marty. It's been so great to have you on the podcast and have this conversation Great minds think alike, for sure. And it's been such a joy to speak with you. So thank you. I feel super blessed that I've gotten to share this time with you and that we've been able to riff I love that great minds think alike. So thank you so much for inviting me. You're so welcome. Where can others find out more about you as well? If they want to get in touch learn more about personal branding through you? How can they find you? Unknown Speaker The moment the most prevalent place you can find me is the Instagram. So my team Dan Stein. And yes, we have we're got content rolling out on the tiktoks. But Instagram is probably my primary place right now. Okay, that's wonderful. And we'll put it in the show notes. Thanks again, Martine. And please get in touch with her. And say hello on on the Instagrams and the tiktoks. Unknown Speaker Thank you, Annie. Thank you so much, Martine for being on the podcast. And hey, if you're out there, and you're thinking, You know what I want to create more purposeful content with the podcast. Don't forget that I currently have some one on one bookings for the end of the year, feel free to book a call with me. See if we're a good fit to work together. All you have to do is head over to Katherine beck.com forward slash call, book a quick call with me. We'll have a chat. And we'll take it from there. And next week on the show, we're going to talk about some of the biggest mistakes I'm seeing right now with podcasters in their recording style. I want to make sure that all of you out there whether you have a podcast or you're getting interviewed on other people's podcasts that you understand how to use a microphone, the proper technique so you can deliver a high quality interview or podcast that keeps your listeners intrigued, engaged and wanting to hear more. That's coming up next week. Now make sure to share the show with all your business besties let them know what's coming up next week and invite them to tune in with you to learn how to show up and stand out as the voice of your brand. Now make sure you get out there and share that powerful voice of yours. And I'll see you back here next time.