The easiest way to gain credibility and authority in your business with Courtney Elmer

Have you ever thought about becoming a podcaster?

Did you know that podcasting is the easiest way to gain credibility and authority in your business?

If starting your own podcast has been on your mind then stay tuned for this episode with podcasting expert, Courtney Elmer.

By the time you finish listening, you’ll know:

• Why having a podcast instantly builds credibility and authority
• How systems and a podcast can help you create your vision and be more visible in your business
•  How overcoming her fears led to Courtney having a globally
  ranked podcast 

• LINKS MENTIONED IN THIS EPISODE:
  

  Ready to learn HOW to hook?

  Grab my FREE PDF and audio guide, 27 Hooks & HOW to say them right here: https://www.katherinebeck.com/27hooks 

Courtney Elmer:

Listen to The Systems Made Simple Podcast: https://www.systemsmadesimple.co/

Instagram: https://www.instagram.com/theeffortlesslife.co/

If this episode inspires you then I'd love to hear from you! Take a screenshot of you listening on your device, post it to your Instagram stories and tag me @katherine_beck_

Then follow me on Instagram to go 'behind the scenes' with me and my own journey as an American accent coach and Voiceover Actor.

LEARN MORE FROM KATHERINE BECK:

WEBSITE | INSTAGRAM | FACEBOOK | YOUTUBE | TIK TOK

SUBSCRIBE & REVIEW

Thanks for listening and see you next time on The All American Actor's Podcast. Make sure to subscribe so you are the first to know when a new episode airs AND to get VIP access to behind the scenes content that's reserved only to our subscribers.

When you leave us a 5 Star Review you may even get featured as our start listener of the week and get a special shout out on the show.

All you need to do is click here to review. Choose 'Ratings and Reviews' and then 'Write a Review'. Let me know what you loved about this episode! Your reviews help other listeners find this show and it's always great to hear from you. 

SHOW TRANSCRIPT

You're listening to the voice of your brand podcast episode number eight. In today's episode, I am speaking with globally ranked podcast host and the creator of an amazing podcasting program, Courtney Elmer, that's coming up next. Ready to go behind the scenes and learn what it really takes to stand out as the voice of your brand. I'm Katherine back, voice actor and voice coach. And after 20 years of being the voice of other brands, I'm here to show you how your voice is your most powerful tool to creating the impact, influence and income you desire. The world is your global stage. So get ready to uplevel your voice and your personal brand. This is the voice of your brand podcast. Okay, let's talk about Courtney Elmer, who is an incredible woman has an incredible story. She went from escaping the corporate world to creating an effortless life for herself after being diagnosed and surviving cancer. And from there went on to create the effortless life, which is a company dedicated to helping visionary leaders get the right systems and structure and support in place. And she's also the creator of an amazing podcasting program. She is an incredible woman, she has such an inspiring story. And this was such a wonderful interview. I am so excited to share it with you. So let's get right to it. Welcome, Courtney to the podcast. It's so great to have you here. Thanks for joining us. Unknown Speaker Absolutely. I'm so excited to be here. And I've really been looking forward to our conversation for a while now. Katherine Beck Me too. And I'm trying to think how long has it been since we've known each other? Is it about a year and a half or so? Unknown Speaker Let me think, at least that I would say almost two years probably Katherine Beck Wow. Yeah. And so we met through business by design, we're part of the same community. And I remember seeing a post that you put out about a launch that you did for a beta program in podcasting. And I thought, I really want to do a podcast I had been putting it off for so long. And it was the catalyst that provoked me to take that leap and jump into something new. And that's how we met. But do you want to tell the audience a little bit about who you are? Yeah, absolutely. Unknown Speaker I know. And thinking back to that post, too. I remember you reaching out and you were like, Wait, this is like perfect timing, because this has been the thing that I wanted to do. And I think right then and we're about to get to this, turn a calendar to the next year, you're like I'm doing this. So it's amazing to see how far you've come in that time. I just wanted to say that before we dive into anything else to see what you're doing with your shows, and just what you're doing now in the world of business, too. And as it relates to our voice and how we use it. Katherine Beck Oh, thanks so much. And I owe to you, you're Unknown Speaker Oh, well, you know, that is one of the things that drives me. And that's really why I do what I do. And as a business coach, I am the CEO and founder of the effortless life. And we're a company that's dedicated to helping business owners get the right systems, and structure and support in place in terms of their team, so that they can scale to seven figures, and really experience that freedom that they got into business for in the first place. So many business owners are bogged down in the day to day of business, that they're really not spending time in their zone of genius. And this is where I found myself prior to opening my own business. I was actually working for someone else at the time as their operations manager helping them get systems and stuff in place in their business. And I had just gotten married, came home from my honeymoon, two days later, went into a follow up visit with my doctor. And I will remember that day for the rest of my life. Because my doctor walked in that day. And he had a new doctor with him. And he introduced me to her and he said, This is so and so she's a thoracic surgeon. She's an expert at what she does. And she's now on your case, I'm turning your case over to her. And I sat there and I looked at him and a case what I have a case now who is that what is going on? She sat me down and she looked at me and she said, Courtney, you have cancer. And we need to operate as soon as possible. The tests came back that this is an aggressive form of this cancer more aggressive than we usually see. And so your life is about to change. And I sat there not knowing how much my life really was about to change in every way possible. But that was the turning point that led me to doing what I'm doing today. And what I realized in hindsight after going through treatment and recovery, and really having that time and space to slow down and to evaluate how I was working, and to recognize that it wasn't working for me, and it wasn't aligned with my values, it wasn't aligned with my goals in life. And I certainly wasn't using the gifts and talents that I'd been given. They were just sitting over there on the side, going to waste. And I thought, I need to make some serious changes, nothing is going to change in my life until I change. And so I took a leap of faith, I opened the doors to my coaching practice, literally did not even know what to call it or name it at the time, it was Courtney Elmer coaching. And my heart was just to help people because I believe that everyone who has a vision, who has a message deserves to have that message heard and deserves to have that vision realize. And so often we get into business for ourselves. And I have seen this time and time again, working for other business owners through the years, that we get into business for this one dream that we have of impact, or change or helping others whatever that deep desire is. And we all have those gifts and talents that we want to utilize in the best way possible. But then we learn what it takes to run a business, and how that often takes us out of being able to realize or fulfill that dream that we set out for in the first place. So that's the background story and how that all really came full circle and why we do what we do today. Podcasting is a huge passion of mine as well for that messaging piece. And so I'm sure we'll talk a bit more about that. But I'll pause there, because I'm sure you have questions for me. Katherine Beck Well, I do so then what was the catalyst for you to start a podcast? Unknown Speaker Yeah. So in the early days of my business, I was a mom, and a young mom, too. And young meaning like very green, like I had, you know, first child had my hands totally full. My newborn was at home with me full time didn't really have outside help. And this was also right alongside when I had just opened the doors to my coaching practice. So trying to grow this baby of a business and grow this baby of a human at the same time and figuring out what all of that was like. So one of the only ways that I would get hands free time during the day was to walk around the neighborhood, strap them in the stroller, put my air pods in and just listen to podcasts because I was trying to learn as much as possible about business at that time. And I realized that I had all of this knowledge to share with people, especially just drawing from my own life experience and all of these ways that I can help people. But social media wasn't doing it for me. And everything I posted there, I felt like was just falling flat. It wasn't being heard, it was very difficult to try to cram what I wanted to say into 250 word caption or like a eight word quote, you know, whatever. And it just clicked for me one day, I said, you know, instead of being in the audience listening to these podcasts week after week listening to these hosts share their expertise and their knowledge. What if I could start a podcast of my own, and create my own stage, build my stage, create an audience of my own and really go deeper with them to be able to touch on those topics that I wanted to really spend time unpacking, versus just these quick little pieces of content on social media and an email. So that's what got me thinking about a podcast. But I sat on that idea for a really long time. And Katherine, I don't know if I've ever shared this story with you. But one of the biggest things that was holding me back was this fear of rejection. And chances are those listening have all experienced that to a degree. I know it's something that's pretty universal. We've all experienced that some more strongly than others. But for me, it went all the way back to when I was nine years old. And when I can remember this, like yesterday, it's crazy how vivid this memory is, but my mom was standing at the kitchen sink, she was washing dishes, my mom and I didn't have the greatest relationship growing up. I had a very loud mouth as it was labeled. I had strong opinions. I was bold, I would very outspoken and when those opinions were not received, well, I would shout them louder. And so my mom we were in this arguing match and I remember this I was like nine looking at her and I was trying to make my point and I'm standing there and like stomping my foot and telling her and I was all sassy and everything. And she looks at me she goes Courtney, your mouth is what gets you in trouble. Go to your Going right now. And little did I know how much those patterns we know how many words that is that one sentence would impact the way that I showed up for the next 25 years. And so I was so afraid that what I had to say would not be received. I wanted nothing more than to help people. But at the same time, I was so afraid that if they didn't like me, if they didn't accept me, if they didn't agree with me, that essentially, that message would fall on deaf ears, and it would all be worth nothing. And I didn't want to put my time and energy and effort into something that didn't pay off. Because I felt like I was already doing that on the social media front. And I wasn't interested in doing more of that. Katherine Beck That makes so much sense why you used to script your podcasts. And now you don't. Yeah. Because you were so worried about doing something wrong, that the outcome would be rejection. Yes. And so how did you get past that? Because you have, it is a work in progress. I totally get that I tell people, you know, I've been an actor for about 30 years, I have suffered from 30 years of rejection of being told no, because it's impossible as an actor to book every job. Chances are more often than not, you don't book the job. And so as actors, we understand rejection, but as good as you get at, you know, dealing with rejection, it still is part of your soul. You know, it's, it's hard not to be affected by it. So it's a work in progress. So how did you get past that point of scripting to not being so scripty and just allowing yourself to probably open up and be a little bit more vulnerable and authentic, maybe with your audience? And not so worried about the outcome? Unknown Speaker Yeah, great question. And you hit the nail on the head. I mean, that is why I would say, I'm telling you word for word that like an outline, but like 10 pages of script, like to sit there and I would deliver it very well. And people would tell me, I would never have guessed that you were reading that. And so I kind of had this thing where I was like, Okay, I've got this knack for delivering this, people can't really tell that I'm scripting it so I can get away with it. But truthfully, I was hiding my own genius. And I was hiding my own power. And I was creating a disconnect with my audience because of it. And in my journey, through the years, personal growth, mental health has been very, very important to me. And I know, typically, in the business world, we just kind of categorize that as mindset. But I'm always doing some kind of work on my mind on the way that I think challenging my own thoughts, challenging my perspectives, challenging whether or not what I'm thinking or telling myself if that's actually true, and seeking to change those things that aren't serving me. And so I had gotten this sense, this was after about, I'd say about a year of podcasting, scripting, every day episode. And I got this sense that there was more than it needed to be said, but I felt blocked. I don't know how else to describe it. I felt like I couldn't get away from this script. And it was because that fear was so strong. But I knew that I needed to work on it. And at that point, I was ready to work on it. And that's typically how I work when I recognize that there's something in myself that's limiting me, usually, it doesn't take me long to get to the point where I'm ready to work on that and move on. But the awareness has to be there. And I think prior to that the awareness just wasn't there. I was just doing my thing, trying to figure it out, trying to see what landed with people. But then once I had that awareness, I couldn't not work on it. I couldn't not look at it and shine a light on that fear and say, what's really going on here, and let's unpack this. So at the time, I had someone that I knew is a vocal coach like yourself, and I did some work with her. And she really helped me find that link. She helped me find that story that I just told you, the nine year old girl that had been told her mouth is what gets her in trouble. And she helped me recognize that that was a story that I had created for myself at that time to protect myself. And of course, as soon as I recognized the story, it was like I knew that instantly. Like I knew exactly what had happened there. And I got really excited because I was like okay, now I know what I'm dealing with. And rather than it being this background unconscious thing that I'm telling myself that I didn't even realize now I know what I can work on. And so I started working on that and I started working on practicing in a safe environment with a group of other people who are doing the same thing, practicing what it felt like to show up as me and to just Speak, and to use my voice in a way that I hadn't used it in many, many, many years. And as soon as I started to get a taste of what that was like, it became addictive. Like, I can tell now when I'm just going through the motions of something. And it's usually when I'm trying to do an Instagram story and fit it into 15 minute, 15 seconds, you know, I'm just like, Okay, hurry up, say what you need to say like, but it's like the connections not there, right. But on a podcast episode, I can just own pack that, and lean in and just embody really who I am within. It's really difficult to describe and to put that experience into words is something you have to experience. But once I started experiencing that, I knew the difference. And so I didn't want to go back to the way I was doing it, because I recognized how limiting that that was. So that's really how I began to break away from that. And then just practice and just practicing. Really, yes, not using a script, but more so getting used to what that felt like, Katherine Beck yeah, it goes from speaking from your head and letting your head do all the work. And then speaking from your heart, and from your intuition, and letting that propel you, which is a scary thing. And it's also an exciting thing, because you don't know what's going to happen next, you're so in the moment that you don't know what you're going to say next. Unknown Speaker Yeah, if you can be terrifying, but also really fun. Katherine Beck It is, it's lots of fun. But you can feel the difference. And I think that's what's most exciting. And maybe you've you know, potentially felt that even stronger. For example, if you spoke live on a stage in front of the an audience for an event or something. And you're so present in that now that when you finish, it's almost like you don't even know what happened you, you know, it was great. But you can't exactly remember what just happened. And that's when you know that something magical has happened because you've been present, instead of getting up in here up in the head. Unknown Speaker Yeah. And being a perfectionist by nature, I was always so worried about how I said what I said. And I was worried about how the words came across and getting the words just right. And because I was so focused on that, like you said in your head about it, I was totally on my head about it. And releasing that. And just being able to speak was so freeing, and not having to worry if it came out the right way. And I'm putting that in air quotes for those that are just listening on audio right now. Like, there is no right way the right way is when you're connected with it. And it just comes from your heart. Katherine Beck Okay, so what I want to know is, you have such a fascinating story from, you know, it's almost like your past business self to your present business self. And you did have a very specific event that happened where it shifts shifted things for you. And your model about living an effortless life. And an effortless business is incredible. And I think so important. But then what was the point where you said, You know what, I want to do a podcasting program. How did that come about? You know, I understand that, you know, you had a moment where you thought I want to start a podcast. But then how did you go into creating another program? Unknown Speaker Yeah, I love that you asked this question, because for the longest time, I couldn't figure out how to relate Unknown Speaker podcasting, like systems, just pick a niche and focus on that. But I couldn't because I love both. So the link in the common thread between the two really is systems. So in our main program, we teach business owners how to put the four systems in place that every business needs. And that has to do with visibility and marketing, sales, back in deliverability, how you're delivering on what you've promised, and operations, which is all the other stuff that holds everything together. It's like the glue that holds it all together, your legal, your bookkeeping and all those types of things. And so podcasting after I was podcasting for a while, I had a lot of people, colleagues, friends coming up to me asking how we grew the podcast so quickly, and I started showing them what we did. And they started getting better results than me and I was like, Wait a second, how that happened. But then that's when I kind of knew that I was onto something. And I said, Okay, well maybe I can start teaching this. And I thought if I could just teach a small group of people how to do this. I could test out and see if this idea is even viable. So you were in that very first group. And that was the most fun then beta program that I have ever taught was playing ever. Yeah, it was so much fun. Everyone was so connected, everyone was learning so much the podcasts that came out of that program, and the launch is the results and the rankings people were having was unbelievable. So I got really excited about that. And that was two years ago. So now just have been teaching podcasting ever since, but struggled for that whole time to figure out how to link the two, because in my head, they were separate. And so I didn't know how to really put a cohesive message together to communicate what is it that I do? Because people, some people would get the podcasting side, other people would get the system side, but like you asked just in that question, like how do they actually link. So what I discovered about podcasts is that they are the best, most underrated marketing system that exists out there for growing your business, it is one of the most effective ways to drive leads to your business. And because of the know like and trust that you're able to build with your listeners so much more quickly than other marketing means like expensive ad campaigns or social media or dancing on reels and pointing to all the things, you're able to create this deep connection, which makes people trust you, which makes them want to take the next step with you and purchase from you much more quickly than it usually takes someone to go from cold lead to ready to buy. And so because of that we were seeing leads come in, we were seeing our email list grow. We were seeing sales of people saying well, I was listened to your podcast and really love what you did. And so I applied for this program. I'm like, great, I don't know you from Adam. But that's awesome, you know. And so this was happening. And this was not only happening for us, it was happening for our podcasting students, too, with their show. So I was seeing this time and time again. And I realized that a podcast can essentially replace most of the marketing you're doing in your business right now. And generate a steady stream of leads, and a steady stream of sales and traffic to your business. And when I figured that piece of it out and just kind of gain clarity around that. I thought, Hmm, this is really interesting. So no longer is it something that's just like this little side thing over here, quitting CGM podcasting, you know, whatever that is about. But truly it is a marketing system. It is a visibility system, which is simply one of the main pillars that we teach, you know, in our overarching program. So systems and systematization is really the link and how with a podcast, you can begin to grow your audience in a way that you would have never expected to grow it before and the connections that you create and the opportunities that it will open for you the doors that it will open for you. You just you can't even imagine it in your wildest dreams. So I'm a huge fan of podcasting. And that is now how they link together. And it's perfect to because I'll say this, and then I'll stop talking for a minute, because I just share. So excited, I just start talking about all these things. But our vision for the effortless life 10 years down the road is to be an agency for entrepreneurs, where entrepreneurs can come and get help in all areas of their business, and even in some areas of their life. And the common thread through all of the things that we eventually want to offer is systems. Because when you have a simple system, a simple process, a simple framework for doing things within your business, within your life, whether it's your parenting or your relationships, things do become so much easier, or I should say effortless, and they really do. And it's not about breaking things down into just being robotic and systematized. Like that's not what I'm talking about at all. But I'm talking about having a flow, having a rhythm to your life, having clarity around where you're going, what you're doing, having a plan, knowing how to tweak that plan when the plan needs tweaking. And so the systems and the way that I teach systems is very fluid within the structure. And so I think of it like this, you know, when I was a kid, I would get so frustrated because I would try to color a page in a coloring book. And I didn't have great motor skills at the time. So my crayon, the guts of the line, and I would get so aggravated with it because it was just going out, I wanted to stay in the lines. And eventually I learned how to color within the lines, but I could choose whatever color I wanted. I could choose whatever crayon marker texture, anything that I wanted to make a beautiful artwork, but the structure was there, the lines were there. So that's how I look at systems, it's the lines for your business and then you can edit it and tailor it to your liking to create and bring about your vision. Katherine Beck Oh, it's so good. And that I think is what makes the podcasting program so great is it teaches you a very easy to follow system that you can tailor made to work for you and your business and gives you so much structure in your marketing to have one massive piece of content, and then you can utilize that and repurpose it in so many ways is incredible. And you're right it, it is incredible how many people will find you through the podcast and want to work with you, because they heard you on your podcast, it really does set you up as being a voice of authority in your, your fields and your expertise, it shows you to be an expert in a way that I think takes a bit longer on the other social media channels, don't you think I agree. Unknown Speaker And on that note, too, about authority. It's kind of like writing a book, you know, when you write a book, and then you got that title, author behind your name. Podcasting is as close as you can get to writing the book when it comes to building credibility. And when someone recognizes you as a host. There's something there that people understand innately that it takes a lot of work and time and dedication and heart and commitment and passion to be a podcast host, you have to really love what you do to be a podcast host. And so that immediately elevates your authority, it immediately gets people to look at you as the go to person for whatever it is that you do. Because I often paint the picture this way, you know, you can be a guest on other people's podcasts, which is a great strategy, by the way. And even if you're not sure, if you want to have a podcast of your own, just start being a guest and be a guest more often, it'll get you comfortable with it, it'll help you clarify your message. And you can be a guest for as many, many, many, many, many podcast episodes as you want on all other people's podcasts. But when someone goes to search your name, and on Google, they pull up all of these episodes that you've been featured on, but not a podcast of your own. There's something missing there. And it's not that they'll discredit you, they'll see that you're very active, and you're very visible, and you've done a lot to share your message. But having your own platform building your own platform with the podcast elevates that it takes all of that to the next level. And suddenly when someone sees it, oh, wait, look how many podcasts she has been featured on and has a podcast of her own, like they're gonna go to your show, to start listening to you and learning from you. And so that's so powerful. And again, I think it's such an underrated tool that we have, because podcasting has been around since what, like 2004. So I think people just don't even really give it a second thought. Because it's been around for a long time. It's not trendy, like tick tock or Instagram reels or things like that, that are really flashy and trendy. But I don't know, I mean, I feel like trends come and go. And I would much rather be on a platform that has such stability, it's not going anywhere. In fact, it's only expected to increase. I mean, I read a statistic the other day that said that here in the US where I'm based, there are more people that listen to podcasts and who have Netflix accounts. And it was like, wow, so there are people out there who are hungry to learn. And it's such a perfect platform for that. Katherine Beck Such a perfect platform, especially if you want to position yourself as a leading authority in your your fields and be seen as a visionary. You know, to not be a follower, but to be a leader. And I think you said something about, you know, being a podcast guest is great. But having your own podcast that makes you a leader that makes you a visionary that makes you somebody who's creating their own thoughts and opinions and confident sharing it with the world. That's empowering, that's impactful. And it's not always easy, I think, especially when you first start, it's a little bit scary, because you are putting yourself out there. But I think you'd agree with me, the more you do it, the easier it gets and the more fun it gets. Unknown Speaker It does like anything new. There's a learning curve. And I mean, you feel awkward when you're doing anything new for the first time. You know, I remember opening the doors to my business to do my very first sales call. I was like, That was terrible. Oh my gosh, you know, but I've gotten better at it as I go. My closing rate has gone up. Same thing with podcasting. And you know, you can link it to anything in your business. Look at whatever you've done in your business with the first time look at my first Instagram reel. It was terrible. I probably even took it off of Instagram. It's like it's not even Instagram worthy. So just like that, you know that? Yes, there's a learning curve. But when you stay committed to it, you stay consistent. So really the only two ingredients that are needed for success in the podcasting space. You know, today's top podcasters didn't become the top podcasters by putting up a few episodes. Here. They're taken Raik put a few more. It's their consistency and their commitment to their audience that has attracted the audience that they have today. And so just keep that in the back of your mind with podcasting. And here's another thing too. If you're listening to this, and you're like, Hmm, maybe I should really think about podcasts from my business or my brand. Yes, you should, number one. But number two, I often hear this from people that, yeah, I just don't have the room to add anything else to my plate. And I get that. And we are all busy. And we all have so much going on in our business that we can't even think about adding one more thing. But it's not really about adding anything, it's about replacing what's not working with something far more effective. And wouldn't you much rather spend 30 minutes to an hour of your week, every week, having something that is building an evergreen bank of content for you that people are going to find for years to come versus putting that 30 minutes or an hour into seven Instagram posts that are going to be gone a week from now after you post them? When you start to think about it like that, it really begins to just open your mind to the possibility of how much better investment of time podcasting really is, because you're creating an asset for your business. And it's not a liability in the sense that you're always spending time but not really getting a return. And I hear that all the time people say, Gosh, I'm doing all the things I feel like I'm supposed to be doing on social media, but I'm not getting customers from it. How would I get in sales from it? You know, I'm barely getting leads from it. So when you much rather invest that time into something that actually will give you the results that you want? Katherine Beck Love it. So true. And I love the fact that we've been talking about podcasts because I love it, you love it. And it's I can't speak highly enough about how much it changes the trajectory of your business. It's it's an incredible asset for sure. And you're so right. And it got me thinking about, you know, I know for myself, I've got one or two episodes that in my head are pretty special. Curious to know from you, of all the podcast episodes that you've recorded? Is there one or two that really kind of are the most inspiring or impactful? Or like the the ones that you remember? That was a great episode? Unknown Speaker That is a great question. Immediately, as you're asking me, I'm like thinking back like the actual episode number. So I can say with, with, there's this one episode that I did, I have to say this has to be my all time favorite. And it was a solo episode. And I did this around the start of the year, this past year. So it was about three months ago at the time of this recording. And it was a reflection on the five biggest lessons I had learned over the course of the previous year. And it was so special, to be able to share that with my audience. I got so much feedback from that episode about how impactful it was, how valuable it was. And my hope in sharing those lessons and my mistakes that preceded the lessons, you know, like don't make these mistakes. But my hope in sharing that was that people could take that with them into their business and apply those lessons to their business without having to go through the hard stuff. Now I get that sometimes the only way to learn a lesson is to make a mistake or to fail or to experience a hardship or struggle of some sort. And at the same time, I also believe that we can learn from others. And that when it is our time to fully learn that lesson, we will have something that precedes that. And you'll think back you'll say, Gosh, I listened to that episode. And I remember Courtney was talking about this and here it is This is it. Yeah, get it now. And it'll just solidify it that much more for you. So I don't know the episode number off the top of my head, but I can give it to you. You could pop it in the show notes. That was it was a really good episode. Yeah, Katherine Beck I remember that episode. That was a good one. It does. It sticks out in my head. So it most definitely had an impact with your audience for sure. You know, I think for me, it was an interview that I did. It was one of the first episodes that I've recorded. So when I launched I think I launched with 10 episodes, I did a whole bunch and I had done an interview with an actor by the name of William Mosley, who is doing very well now he he's doing movie after movie and working with just like the most incredible stars I think most recently he just did a movie with Mel Gibson. And he was so was inspiring to other actors and just really spoke from the heart was very genuine and, and vulnerable with with his struggles as well. And, and, you know, I had so many people that listen to that and were so touched by it. And I think when you can also bring in interviews and people to your audience that can move them in a way or speak to them in a way that, you know, you can't, because everyone's got different perspectives, I think that's another really great thing about podcasts is the fact that you get a chance to speak with so many incredible, different types of people from different backgrounds, and the value that they can bring to your audience as well as really cool. So my last question is, what's been your best interview? Unknown Speaker Oh, that's another good one. You don't have one recently that I really, really liked. It was with a guy named Brian Kramer, Katherine Beck I thought you're gonna say was with me getting Unknown Speaker this out to me, because it was one of those interviews that was completely unexpected. And it's a newer episode. So we haven't got all the sets and to really see like how well it landed in everything yet. But on the interview, I remember being taken aback because this was someone who pitched us we didn't know this person, of course, we do our guest vetting process, we take a look through and see, you know, what their message is about their social media activity, all these kinds of different things that we look at. And I remember kind of being intrigued by this guy, because I was like, okay, you know, he seems to have a strong following. And he's got this message that aligns with ours. And he was talking about sales and how to bring like a human element to your sales process. And I'm like, well, that fits in with our sales system theme that we had going on for that quarter. So I was like, Okay, let's bring them on. So we sit there, I'm gonna tell you, Catherine, we had the deepest, most philosophical conversation, it was not like this cut and dry, like sales, just do this, boom, boom, boom, like, here you go package it up with the bow handed off to your audience. It was just this beautiful, connected, thought provoking conversation. And I thought on that episode, I'm like, This is why I do what I do. This is why I do a podcast because and that was really the main personal motivation for me, in starting my own show was to create a deeper connection with my audience. And like you just said, with those guests who come on, it gives you the, the relationships and the opportunities that that brings. And so I've had so many great interviews, but this one stood out because it was completely like I said, unexpected. And it just reminded me, of why even do a podcast to begin with. Katherine Beck Love it. Well, you have to give us that episode number as well. So we will have that in the show notes. Unknown Speaker It should have this memorized offhand, but I don't. Katherine Beck Well, thank you so much corny. It's been such a joy to catch up with you and hear more about your story and talk about podcasts. One of my favorite things to talk about, it's been such a pleasure, and I really appreciate it. So thanks, salutely, Unknown Speaker thank you for having me. And for those listening, you know, if you are interested in having a podcast of your own, you're not really sure if it's really the right avenue for you. Or maybe you've been thinking about it for a while and you've been listening this episode, you're like, This is my sign I know it is, then I'm happy to talk podcasting with you. In fact, I have a free guide that if you want to share this in the shownotes, too, we can definitely include the link there for you. That's the guide is all about the three common mistakes that most people make when starting a podcast. And so the guide, the title is three things to avoid when starting a podcast. And so it's going to walk you through what those mistakes are, why you need to avoid them, and how to avoid them so that you can begin setting your show up for success even before you take the first step in terms of coming up with a topic or a name or buying a microphone or anything like that, like that you are already equipped and have the knowledge to know how not to fail. With podcast. Katherine Beck I love that. We will definitely put that in the show notes and as well. How can our listeners get in touch with you? Instagram? Yeah, yes, Unknown Speaker the best place would be our podcast systems made simple. You could find us everywhere AI podcast platform that you listen to. So definitely look up the podcast and you can reach out to me personally DM me on Instagram that honestly is the best place to check it every day. You can reach me directly. It's not like you know, looping an email through all the people that it goes through to get to me, but at the Courtney Elmer that's my handle. Katherine Beck If I'm awesome. Very cool. Thank you so much, Courtney. We'll put all that in the show notes. It's been such a joy and you are such a shining light of it. Inspiration and have such a powerful message. So I'm so glad that we got to choose to sit down. Unknown Speaker Thank you, Catherine for having me. This has been fun. And if Katherine Beck you're ready to stand out as the voice of your brand, make sure you check out my new free guide, the 27 hooks and how to save them. All you have to do is head over to Katherine beck.com. Forward slash 27 hooks, and it's yours. And coming up next time on the show, I am sharing with you three easy ways to create more impact with your audience. And if you've been listening to the podcast and loving what you hear, don't forget to click those five stars and leave us a review and let us know what you think of the podcast. And if you do, you'll be featured right here on the show. So if you're loving this podcast and this episode, go ahead and leave us a review. Now make sure to share the show with all your friends. Let them know what's coming up next week and invite them to tune in with you to learn how to speak up and stand out as the voice of your brand. Until then go on get out there and share that powerful voice of yours with the world. And I'll see you back here next time.